Why Natural Materials?
Beyond Recycling:
Why We Choose Regeneration
While we do support recycling and re-use, we do not wish to promote the further use of toxic products on our platforms. Recycled synthetics still have negative impacts on our health and our planet.
Our Vision
Materials That Heal — Not Harm
Our vision demands materials that minimize harm and contribute to planetary, individual and systemic healing.
We have dreams of a true circular economy resulting in little waste and real innovation.
Our Standards
Four Pillars of Selection
Renewable
We prioritize materials that can be easily extracted using natural processes to ensure the least amount of toxic manufacturing and depletion of resources. These materials can be naturally regenerated by the earth ensuring these items can be continued to be made and recycled with little to no harm to our planet.
Body-Safe
Microplastics are found in every synthetic material. These compounds, not to mention the chemicals used during production, have profoundly negative effects on human health, animal life, and our environment. Natural materials do not interrupt our energetic frequencies like synthetics do, ensuring our natural rhythms remain in harmony.
Circular Lifecycle
What comes from the earth, can be returned to the earth. Natural materials are typically entirely compostable and biodegradable which drastically reduces the amount of “forever” plastics and chemicals that contribute to massive landfills and community decline. We promote products that reduce or eliminate toxic or unethical production, materials or by-products ensuring that item causes the least amount of negative impact from conception to disposing.
Cruelty-Free
Avoiding the use of animal products and by-products ensures that we are not just considering the end result, but what went into its creation. If harm is unavoidable, then we do not support that product being made. We believe there are enough alternatives to avoid the unnecessary torture and abuse of any living being.
The Difference
Synthetic vs. Natural
Synthetic Materials
- ×Contain microplastics that contaminate bodies & oceans
- ×Toxic chemicals used during production
- ×Negative effects on human and animal health
- ×Forever-lasting waste in landfills
- ×Disrupt natural energetic frequencies
Natural Materials
- ✓Renewable through natural processes
- ✓Compostable and biodegradable
- ✓Body-safe with no microplastic exposure
- ✓Return to the earth at end of life
- ✓Harmonize with natural rhythms
What comes from the earth, can be returned to the earth.
Shop products that respect that simple, ancient truth.