Our Process
We've done the research,
so you don't have to.
Every product on our platforms goes through a four-step vetting journey before it reaches you. Here’s how we keep the marketplace honest.
The Journey, At a Glance
The Four Steps
From Source to Shelf
Product Sourcing
Hand-selected, never algorithm-curated
We scour our known resources and trusted brands to hand select items that fit our aesthetic and sustainability and ethics standards.
Product Validation
95-100% renewable & 0 animal products
We check all listed composition, ingredients, components and materials to make sure they meet our threshold allowances for renewable materials.
We also check manufacturing processes, labor practices, and any current or past complaints or lawsuits that brand might be facing that compromise brand integrity.
95–100%
Renewable materials
0%
Animal products or testing
Partnership Alignment
Every partner signs the questionnaire
We establish partnerships only with brands that complete our comprehensive Brand Ethics & Sustainability Questionnaire and comply with our standards.
Platform Integration
Shop guilt-free
Approved products join our curated collections, and are made available for purchase through our individual branches’ online portals.
Our Promise
We've done the research,
so you don't have to.
Every brand vetted. Every material checked. Every label scrutinized. So when you shop, you only see products that have already passed our test.
Ready to Shop With Confidence?
Browse our curated collections — every item has been through the journey above.